CAP-FERRET LABORATORIES

With a number of ingredients and active ingredients rarely found in the world of cosmetics, and moreover used at their optimum concentrations, he sees the production costs of his products soar. "The very few brands that can lay claim to this level of formulation command sales prices 2 to 3 times higher," he explains. But he refuses to accept these "exclusionary" pricing policies. What can be done?

To keep prices in check, he decided to limit distribution to online sales. "Only by eliminating resellers' margins can we offer prices well below those of direct competitors," he stresses. And he continues: "The few pharmacies and beauty salons that carry the brand have been carefully selected to give us visibility. But if we want to offer our products at decent prices, we can't pay resellers, and have to limit our distribution to online sales".

This is how Laboratoires du Cap Ferret is built: strong convictions, respected commitments, and a deep respect for the expectations and satisfaction of its customers.

"Our offer is based on established scientific data and clinically proven results. It is certified organic and Made in France," sums up the founder and director, who is still passionately committed to formulating his products.